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Client Snapshot
Client X is a mid-market IT services provider offering managed cloud and cybersecurity solutions to enterprise customers.
The Challenge
High cost per acquisition
- $140 / lead
Low click-through rate despite decent spend
(1.8%)
Lead quality inconsistent, sales team frustrated
Our Strategy
01 - Audience research
02 - Keyword restructuring
03 - Landing page A/B testing
04 - Bid strategy overhaul
05 - Continuous optimization

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Headline Results

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Spend & Lead Summary
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Results
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