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Google Ads Case Study

Google Ads Case Study
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Client Snapshot

Client X is a mid-market IT services provider offering managed cloud and cybersecurity solutions to enterprise customers.

Managed Cloud Cybersecurity Enterprise Customers Mid-Market

The Challenge

High cost per acquisition
- $140 / lead
Low click-through rate despite decent spend
(1.8%)
Lead quality inconsistent, sales team frustrated

Our Strategy

01 - Audience research

02 - Keyword restructuring

03 - Landing page A/B testing

04 - Bid strategy overhaul

05 - Continuous optimization

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Headline Results

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Spend & Lead Summary

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Results
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