Scaling an AI Coding Platform

The client had a promising product but a stagnant Instagram presence with low engagement and impressions that weren't reaching the right target audience

We ditched the corporate "marketing" feel and focused on actually being helpful to the dev community. Our strategy was simple: build a brand voice that developers actually trust and borrow credibility from influencers who already have their ear.

We built a 4-month growth engine that turned the account into a go-to resource for AI coding. By mixing "Dev-Twitter" aesthetics with viral educational threads and live community discussions, we moved past just "getting followers" and started building a real, organic ecosystem.

• Scaled from 0 to over 4,500 targeted followers in just 120 days.
• One high-impact thread on AI trends exploded, reaching over 100k+ impressions.
• Achieved a 3x growth rate by Month 2 and reached 100% organic velocity by the end of the campaign.
• Successfully established the platform as a trusted voice through weekly X Spaces and daily high-value technical content.